Case studies
Built with Parity.
How operators add prediction markets to products people already use.
What the category does
What operators on Parity see.
A prediction market is a new reason to open an app the player has already downloaded, funded and been through identity checks for. It sits beside the categories an operator already runs rather than replacing any of them, and it reaches for an opinion the player already holds about something happening in the world this week.
That is why it moves three numbers at once. Players take it up, they wager more across the product than they did with one category to choose from, and the ones with a second reason to come back leave at a lower rate.
Adoption
93%
Of 100
The dashed box is the whole
Prediction markets are taken up by the players an operator already has, inside the product they already use.
Lift in volume
15%
Indexed, before = 100
Wagering volume rises once a second reason to open the app sits beside the categories already running.
Reduction in churn
up to30%
Indexed, before = 100
Players with more than one reason to come back leave at a lower rate than players with one.
Parity platform results across operators running prediction markets, recorded at a point in time. Not attributed to any single operator.
In the story
What was asked for, what got built, and what the team took away from it. About 6 minutes.
Related reading
- Prediction markets for casinosThe same move, written for an operator working out whether it fits their product.
- Embedded prediction marketsWhich responsibilities stay with you, and which move to Parity.
- How to add prediction markets to an online casinoThe integration, step by step, without a customer attached to it.
Thinking about the same move?
Tell us what you run today and we will show you where the integration boundary would fall.